WHY MANY PEOPLE STILL DON'T UNDERSTAND SOLAR ENERGY —AND WHY THAT NEEDS TO CHANGE
THE NEIGHBORHOOD WALK Yesterday, I took a walk through my neighborhood and had conversations with different people about electricity and solar energy. What I discovered wasn't that people had never heard of solar. Most of them had. The real issue was that many people were indifferent to it. They saw solar as an expensive luxury instead of what it truly is (a long-term investment). The most common response was, "Why should I spend so much money on solar when I can continue using electricity from the grid?" At first, that sounds reasonable. But let's look at it differently. THE RENTING VS. OWNING MINDSET Imagine you rent a house for 30 years. Every single month, you pay rent, yet at the end of those 30 years, you own nothing. Now imagine buying a house instead. The initial cost is higher, but once it's yours, it belongs to you for decades. That is the difference between depending only on the grid and investing in solar. Wit...